Executive coaching & advisoryPrivate advisory · Est. 2011

The weight of growth doesn’t have to be yours alone.

Private advisory for founders carrying the weight of growth — steadier judgment, calmer decisions, and a company that no longer runs on your overextension.

“Doubled revenue — took a real holiday for the first time in years.”

Marcus Reed · Founder, Northwind2× revenue in 6 months
A note from your advisorPrivate advisory
I help founders trade constant overwhelm for steady, confident judgment — and a company that no longer runs on adrenaline.
Elena Hart, founder advisor
Elena HartFounder advisor · Executive coach
  • ICF Certified Coach
  • Ex-Founder (2 exits)
  • Featured in Forbes & Inc.
The problemSound familiar?

Growth got heavier than you planned for

Most founders don’t arrive overwhelmed because they’re doing it wrong — they arrive because the company outgrew the way they lead. Usually it shows up like this:

  • Everything routes through you

    Decisions stack up because no one else is trusted to make the call.

  • The calendar runs the company

    Reactive days leave no room for the strategy only you can set.

  • No one to think with

    The biggest calls get made alone, under pressure, with no sounding board.

  • Working harder stopped working

    More hours used to fix it. Now they just postpone the wall.

Trusted by founders, operators & leadership teams

  • Northwind
  • Lumen Co.
  • Atlas
  • Verda
  • Highnote
  • Per Diem
The coachMeet your coach

Fifteen years turning overwhelmed founders into calm, confident leaders

Elena Hart
Elena Hart — est. 2011

After scaling and selling two companies of my own, I learned the hard way that growth without clarity just burns you out. Now I help leaders avoid that.

The changes you make actually last.

My approach blends practical strategy with the mindset work most coaching skips — so the changes you make actually last.

Elena HartFounder, Mentora

  • ICF Certified Coach
  • Ex-Founder (2 exits)
  • Featured in Forbes & Inc.
03 / The methodThe advisory process

A calm structure for better leadership decisions

Four steps, one quiet rhythm — from the first call to leadership habits that hold.

  1. 01

    Clarity call

    We identify the decision, pressure, or pattern that needs attention first.

  2. 02

    Your roadmap

    We reduce the work into clear priorities, constraints, and decision rules.

  3. 03

    Weekly momentum

    A steady cadence keeps the plan alive inside the reality of your calendar.

  4. 04

    Lasting change

    We turn better judgment into repeatable leadership habits and operating rhythm.

Most founders don’t need to work harder. They need a clearer answer to one question — what actually matters next?
— The Mentora belief
Field notes

Coaching that shows up in the numbers

A decade of private advisory, measured the only way that matters — in the results leaders actually carry forward.

  • 93%Hit their 90-day goalof clients reach the primary goal set in week one
  • 2.4×Avg. revenue growthmedian across engagements over 12 months
  • 300+Leaders coachedfounders & senior operators since 2011
  • 4.9/5Average ratingacross 200+ completed engagements
Client resultsIn their words

Real people, real turning points

  1. 01

    2× revenue in 6 months

    “Within six months I had doubled revenue and — for the first time in years — taken a real holiday. Elena gave me back my time.”
    Marcus ReedMarcus ReedFounder, Northwind
  2. 02

    Promoted to CEO

    “The group coaching changed how I lead. I stopped firefighting and started thinking like a CEO. My team noticed within weeks.”
    Priya AnandPriya AnandCEO, Lumen Co.
  3. 03

    Closed $1.2M round

    “One strategy day untangled a decision I had been stuck on for a year. I left with a plan I could actually follow.”
    David OkaforDavid OkaforFounder, Atlas
InvestmentCoaching packages

Simple, honest pricing

No long lock-ins. Start where it fits and grow from there.

Not sure which fits?Book a free call

Strategy Day

A focused deep-dive for one big decision.

$950/ one-time

  • 6-hour intensive session
  • Written 90-day plan
  • 2 weeks email support
  • Session recording
Book a day

Group Coaching

Grow alongside a small founder cohort.

$490/ per month

  • 2 group calls / month
  • Private community
  • Monthly guest experts
  • Peer accountability
Join the group
Free guidePDF workbook · 7 days

Cover of the free guide: The 7-day clarity reset for busy founders
Free · PDF

The 7-day clarity reset for busy founders

A short daily workbook to get out of the weeds and reconnect with what actually moves your business forward.

  1. 01One focused prompt a day
  2. 02A 10-minute daily reset
  3. 03A simple weekly review

No spam. Unsubscribe anytime.

QuestionsBefore we begin

Things people ask before we start

If you are facing a real decision, a growth goal, or simply feel stuck, a free discovery call is the easiest way to find out. No pressure, no pitch.

Most clients feel clearer after the first session. Tangible business results typically show within the first 90-day cycle.

Most coaching happens over video so we can work together wherever you are. In-person strategy days are available on request.

Ongoing coaching is month-to-month with no long lock-in. Cancel anytime with two weeks notice.

— Begin —Free 30-min call

Your next chapter starts with one conversation.

Book a free 30-minute call — no pitch, no pressure. We’ll name the one decision worth your focus next.

“By our first call I already had real momentum — the clarity reset alone changed how I run my week.”
Sofia MarshFounder, Verda